/ Branding
Brand Identity & Landing Page
Developed a full brand identity system for a food startup and designed a high-conversion campaign landing page.
Background
The client was a newly launched artisan dessert brand with no logo or visual guidelines, needing a brand identity built from scratch before their Christmas campaign launch.
Solution
- Designed a logo along with a complete brand color palette and typography system
- Created a Brand Guideline document for future extensions
- Developed a single-page campaign landing page with integrated online pre-order forms
- Mobile-first design optimized for Instagram ad campaigns
Results
- Campaign conversion rate reached 18% (industry average is 3-5%)
- Brand Instagram followers grew by 2,300+ during the campaign
- Client continued using the brand guidelines for packaging design
